BD ‘Product Launches’
BD has introduced numerous new medical devices to the marketplace. I was instrumental in concepting, designing and executing all the accompanying marketing materials. This included managing and supervising many photo and video shoots.
BD Veritor™ Plus System
This rapid point-of-care (POC) testing system was highly promoted in the early 2020s after BD received FDA authorization for COVID-19 testing. It was marketed not only to POC facilities, but also to schools and businesses.
PRODUCT DEMO
DIGITAL SALES PLAYBOOK
EMAILS
DIGITAL SCHOOL AND BUSINESS REOPENING PLAYBOOKS
BANNER ADS
TWO VIDEO SERIES EXPLAINING POC TESTING, PRODUCT USAGE AND REPORTING
BD Surgiphor™ Antimicrobial Irrigation System
While BD was getting ready to launch their new wound irrigation system, we convinced them of the need for an image library. This library was designed to highlight their new product benefits and downplay the competition. We used these images throughout all of the marketing materials we created.
DIGITAL SALES PRESENTATION
PULL UP BANNER
SOCIAL MEDIA
WEBSITE
DIGITAL SALES PLAYBOOK
BD TissuePatchDural™ Surgical Sealant
This BD product is a transparent, self-adhesive film designed to seal and reinforce against fluid and blood leakage. Along with an intensive product photoshoot, we ensured that the marketing conveyed its superior strength, adhesion and multilayer makeup.
EMAILS
DIGITAL SALES PRESENTATION
SELL SHEETS